As the Digital AOR for Dana White’s Howler Head, we manage all channels and are responsible for designing and developing Howler Head’s website, growing the spirit brand’s community through organic strategies, and expanding online business through paid media, paid creative, and CRM.
DTC Strategy
Paid Media
Creative
- 54% increase in orders MoM through paid 
- 64% increase in AOV through ongoing optimization 
- Organic Content Strategy that delivers a reach 2,167% higher than the median post reach (8,885) on Instagram 







