Almave, co-founded by F1 champion Lewis Hamilton, introduces an innovative non-alcoholic tequila to the market. As the DTC AOR for Almave, we developed a launch strategy and executed targeted paid media campaigns, focusing on Almave's unique position in the non-alcoholic spirits market and leveraging Lewis’s audience and brand.

Our approach streamlined the customer journey to conversion and maximized market reach, establishing Almave as a sophisticated choice in the mindful drinking space. Today, we continue to grow Almave’s online channels by focusing on supplementing content shoots with paid social creative, editing and copywriting for segmented strategies, managing all media budgets and digital, and, most importantly, growing digital channels to profitability.