Sip Tequila had built a scaled online marketplace for premium tequila, with 500+ SKUs and an established community. The growth challenge was to move beyond capturing existing demand and build a more efficient system across acquisition, conversion, retention, and customer value.
BTA manages that system through media buying, content creation, merchandising, and promotion. We removed waste from branded search, shifted budget toward incremental growth, and built OND, bundling, and promotional strategies that increased revenue and AOV while sustaining a 4+ media ROAS.
Growth
Media Buying
Content Creation
Removed Subsidized-Base Sales from Search, saving up to 80% of Branded Search Budget
OND strategies that increased revenue by 70%
AOV increase of 30% through bundling and promotion strategies
Consistent Media ROAS of 4+
