Don Papa needed its paid marketing to do more than generate traffic; it needed to build demand and convert that demand into efficient online growth. BTA managed the media strategy, sharpened audience targeting, and built a creative-testing system around the messages and assets most likely to move new customers.

By connecting media buying, creative optimization, and DTC conversion, the work grew Don Papa’s online channel while outperforming its cost-per-conversion and revenue goals year over year. The brand was later acquired by Diageo.